Herbalife LiftOff Energy Drink

Dear Michael and Greg:

My name is Elaine Young (aka EY) I'm 35 years old and am a professional beach volleyball player on the AVP tour. My partner Rachel Wacholder and I are #2 team on tour and recently beat the "untoucable" Gold Medalists Misty May and Keri Walsh in a nationally televised final on NBC. We are improving everyday and expect to beat them again in the near future. The victory was no coincidence for me personally.

I signed an emdorsement deal with Liftoff/Herbalife 2 months ago and immediately began using a variety of the products. As a result I have had huge changes in my body, mind, and energy levels. I make a shake every morning before starting my day, using Formula 1 and 3. I also take Garden 7 everyday, Niteworks every evening; and Joint Support.

I have an abundance of energy, feel as though I never tire and also am mentally sharp. Liftoff has really helped me focus. I mix one tablet before most matches and feel instantly energized, but not shaky, and very focused. I've received many compliments on my lean physique, which makes me feel good.

But what really makes me feel great is being on top of my game and competing every weekend for 1st place in tournaments, and having a clear mind and energy to do so. Thank you for not only bringing me on as part of the Liftoff team, but for helping me be a more confident, fit, energetic pro beach volleyball player!

Sincerely,

EY

More details on LiftOff

Lift Off Energy Drink Launched in Canada

Herbalife of Canada Ltd. announced today its entrance into the rapidly growing and popular $6 million Canadian energy drink market with the launch of LIFTOFF(TM)(-MC) effervescent energy drink natural health product, a first-to-market, sugar-free, zero-calorie, effervescent energy drink in a dissolvable tablet form.

LIFTOFF(TM)(-MC) is designed to give both body and mind a lift. With two patents pending, each tablet contains a proprietary blend of natural herbs, plus taurine, guarana, and caffeine for energy, and Ginkgo biloba and Panax ginseng for an added mental boost. The combination of the ingredients Ginkgo biloba/Panax ginseng present in LIFTOFF(TM)(-MC) has been clinically shown to temporarily enhance mental performance, improve short-term memory and alertness at times of mental fatigue(1).

"At Herbalife, we are focused on product innovation based on science. The distinctive LIFTOFF(TM)(-MC) natural health formula offers everyone from entrepreneurial 20- and 30-year olds to on-the-go moms a refreshing energy drink," said Herbalife chief executive officer Michael O. Johnson. "There is nothing like this on store shelves in Canada. LIFTOFF(TM)(-MC) is by far one of the most innovative and exciting products to enter the Canadian energy drink market, which will undoubtedly give us a powerful presence in this market," stated Melanie Hayden, VP, general manager, Herbalife of Canada Ltd.

According to industry insider forecasts, the Canadian market has the potential to surge to 10 percent of U.S. sales, which is approximately $1 Billion annually(2). In 2003, the total amount of energy drink sales was $3 million, increasing by 50% the following year, when Health Canada introduced and implemented new regulations for natural health products.
LIFTOFF(TM)(-MC) is conveniently packaged in individual foil packets that can be taken anywhere and easily dissolved in a 240 ml glass of water. Each tablet contains Vitamin C, vitamins B6 and B12, all essential nutrients for enhanced energy production.
LIFTOFF(TM)(-MC) was first launched in April of 2005 in the United States and it is the official energy drink of the AVP Professional Beach Tour (Association of Volleyball Professionals).

Two energizing, natural flavors are available: Ignite-Me Orange and Lemon-Lime Blast. Each carton contains ten individually-wrapped effervescent tablets with a retail price of $21.95. All Herbalife products are available through an Herbalife independent distributor

Liftoff energy drink

Lift Off Energy Drink

Lift Off Energy Drink

LOS ANGELES, Apr 27, 2005 (BUSINESS WIRE) -- Herbalife Ltd. (NYSE:HLF) announced today its entrance into the $1.7 billion U.S. energy drink market with the launch of LIFTOFF(TM) effervescent energy drink dietary supplement, a first-to-market, sugar-free, zero-calorie, effervescent energy drink in a dissolvable tablet form.

LIFTOFF(TM) is designed to give both body and mind a lift.(a) With two patents pending, each tablet contains a proprietary blend of natural herbs, plus taurine, guarana, and caffeine for energy, and Ginkgo biloba and Panax ginseng for an added mental boost.(a) The combination of Ginkgo biloba/Panax ginseng in LIFTOFF(TM) has been clinically shown to enhance mental performance, improve short-term memory, promote fast and accurate thinking and reduce mental fatigue(1)(a).

"At Herbalife, we are focused on product innovation based on science. The distinctive LIFTOFF(TM) formula offers everyone from entrepreneurial 20- and 30-year-olds to on-the-go moms a refreshing energy drink," said Herbalife Chief Executive Officer Michael O. Johnson. "There is nothing like this on store shelves in the United States."

Estimated year-over-year growth for this segment of the beverage market is approximately 35 percent, which is expected to lead to overall category sales of over $3 billion in 2009, according to Euromonitor estimates.

LIFTOFF(TM) brand is the official energy drink sponsor of the 2005 AVP Pro Beach Volleyball Tour and can be sampled at all AVP tournaments around the country. A tournament schedule can be found at www.avp.com.

LIFTOFF(TM) is conveniently packaged in individual foil packets that can be taken anywhere and easily dissolved in an 8 oz. glass of water. Each tablet contains 100 percent of the Daily Recommended Value (DRV) of Vitamin C, and over 100 percent of vitamins B6 and B12, all essential nutrients for enhanced energy production.(a)

Two energizing, natural flavors are available - Ignite-Me Orange and Lemon-Lime Blast.(a) Each carton contains ten individually-wrapped effervescent tablets with a retail price of $15.95. All Herbalife products are available through an Herbalife independent distributor or by calling 1-888-4HERBAL.

(a) These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
(1) K.A. Wesnes, T. Ward, A. McGinty, "The memory enhancing effects of a Ginkgo biloba/Panax ginseng combination in healthy middle-aged volunteers," Psychopharmacology, October 2000.


SOURCE: Herbalife Ltd.
lift off energy drink